Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Drive Sales & Boost Brand Awareness with Intention

January 23, 2024 • Amanda Casinha-Ginther • Episode 1

Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk.

The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purpose behind the marketing is different, using the same tactics won’t deliver the same results.

If you want to build real connections that drive engagement and sales, you need to think about the WHY behind your marketing. In this episode of Marketing Sucks, you’ll get the low-down on what it means to market with intention to your community, what that can look like, and the actions you can take to get started today!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

3 big questions to ask about each area of your marketing
How to balance value-driven content and sales content in order to stop the scroll
How to add attention-grabbing personalization to your emails, videos, and captions
How to fill the gaps in your messaging and build engagement

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Timestamps:‌ ‌

00:12 Intro

01:50 3 questions to ask

02:37 The Why question

03:10 The What question

03:44 Selling v. offering value

05:21 Using personalization

07:18 Building engagement

09:25 Value-conscious consumers

11:09 Your action item

12:58 Outro