Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Episodes
86 episodes
How to Build a Facebook Group That Actually Makes You Money | With Michelle Vroom
For every thriving Facebook group out there, there are thousands dead or on life support. Should you bother making one for your business? How do you make sure it doesn’t suck? Does anyone even use Facebook anymore?In this episod...
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Episode 85
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50:59
The End-of-Year Marketing Audit Every Business Needs
Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money. In this va...
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Episode 84
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24:29
Why Your Marketing Isn’t Working (and How to Fix It) | With Kirsten Jordan
Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI?In this episode of Marketing Sucks, the brilliant marketin...
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Episode 83
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40:50
The Worst Advice We Ever Got in Business
Being an entrepreneur means dealing with a ton of unwanted opinions from people who don’t actually know our businesses. In this episode of Marketing Sucks, Phil and I talk about some of the all-time worst business advice we’ve received...
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Episode 82
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23:09
The Impact of AI on Creativity, Confidence, and Human Connection | With Natacha Pennycooke
Is AI making us more productive? Or is it burning us out and stunting our growth? What does healthy AI use actually look like? In this episode of Marketing Sucks, Phil and I are joined once again by award-winning psychotherapist and mi...
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Episode 81
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46:17
Ask Each Other Anything: The Spicy Business Edition
Ever thought about building a biz with your spouse, but worry that you’ll drive each other crazy? In this Ask Each Other Anything episode of Marketing Sucks, Phil and I get REAL about our lives as married entrepreneurs, parents, and podcast co-...
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Episode 80
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31:23
Why Most Online Coaching Fails (and How to Do It Right) | With Felix Reuter of Physique Academy
Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche....
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Episode 79
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38:26
(Replay) The Anatomy of a Perfect Marketing Email
When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a ki...
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Episode 78
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20:20
How to Audit Your Marketing & Make Content That Doesn’t Suck
If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively ...
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Episode 77
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10:02
Why Your Personal Brand Matters (And How to Use It to Grow Your Business)
The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely ma...
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Episode 76
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18:28
How to Transition from DIY to Outsourcing and Delegating as an Entrepreneur
If you try to scale your business solo, you’re not just risking major burnout. You’re also placing a hard limit on your brand’s future growth. If you’re a maxed-out business owner who’s been dreaming about shifting from the DIY life to outsourc...
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Episode 75
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23:53
Turning Customers into Brand Advocates: The Power of Word-of-Mouth Marketing
The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business be...
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Episode 74
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26:30
Lessons Learned Living Abroad
The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building...
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Episode 73
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25:07
The Role of Daily Habits in Marketing Success
Success is a stroll, not a sprint. When it comes to building your biz, smart habits matter WAY more than hustle. So forget the 24/7 grind and doing it all — making just a few right moves every day will help you scale sustainably, I...
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Episode 72
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26:20
The Top 5 Marketing Mistakes You're Making (And How to Fix Them)
Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. ...
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Episode 71
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26:20
The Entrepreneur’s Guide to Staying Motivated Through Marketing Slumps (Especially in Summer)
If you’ve been struggling to stay motivated with your marketing as the temperatures rise and your DMs dry up, we’ve got you covered. In this episode of Marketing Sucks, Phil and I dive into the dreaded summer slump — and how to turn your slow A...
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Episode 70
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26:29
REPLAY: Let’s Write Your Brand Story with Philip Ginther
When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged com...
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Episode 69
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29:11
Growing a Brand with your Spouse / Living in Portugal
We’re flipping the script! This episode of Marketing Sucks is a collab with the Love Saranghae Podcast. Hosts Peter Lee and Andrea Mourad have Phil and I in the hot seats, and we keep it R-E-A-L while discussing marriage, business, and what can...
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Episode 68
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43:46
Babe, You're Hired: Marketing Sucks Gets a Co-Host
Big news! Marketing Sucks now has a co-host: my husband and new podcasting partner-in-crime, Philip Ginther. He’s also the new VP of Marketing at Grind Social! A little about Phil: he’s an award-winning creative director, expert brand storytell...
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Episode 67
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18:15
REPLAY: Paid Ads 101 with Alvaro Berrios
Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. ...
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Episode 66
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40:42
From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz
There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to exp...
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Episode 65
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44:17
How Neurodivergent Entrepreneurs Thrive by Breaking the Rules
Neuro-spicy business owners thrive when they figure out how to work WITH their brains instead of against them — no matter what everyone else is doing. In this episode of Marketing Sucks, I chat with advocate and educator Erin Tee, who champions...
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Episode 64
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47:41
How Safe Spaces Save Lives
If you’re a man, have men in your life, are raising a young man, or just love Natacha Pennycooke (because she’s the best!), you’ll want to hit play on this episode of Marketing Sucks! In this mental-health-focused episode, I sit down with Natac...
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Episode 63
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43:19
Build Your Email List Today
I love a good Instagram strategy, but I’ll be the first to say you can’t build a biz on socials alone. While social media is great for building awareness, your time and effort can be wiped out instantly by a tweak to the algorithm or an account...
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Episode 62
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18:09
Networking with Ease with Deanna Seymour
Crappy networking sucks and we all know it. I hate it. You hate it. And we still push ourselves to do it. But here’s the thing: networking doesn’t have to be awful — and if you do it right, it can actually be a good time. In this episo...
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Episode 61
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47:15