Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Episodes
29 episodes since 2024
Summer Recap Living In Portugal
As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’...
September 10, 2024
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Episode 28
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27:47
Let’s Talk About Hustle Culture
Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just ...
August 27, 2024
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Episode 27
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22:18
Content Marketing Hacks to Save You Time
Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that a...
August 13, 2024
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Episode 26
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16:54
Social Media Do’s and Don’ts
Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and soci...
July 23, 2024
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Episode 25
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17:47
Updates from Portugal
Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling ...
July 09, 2024
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Episode 24
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20:28
Let's Build a Brand Through Networking with Amanda Leach
When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline. In ...
June 25, 2024
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Episode 23
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34:16
Let's Talk About Email Marketing
In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz o...
June 18, 2024
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Episode 22
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17:44
Let's Put Our Best Selves Out There with Natacha Pennycooke
Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best sel...
June 11, 2024
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Episode 21
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33:24
Let's Talk About B-Roll
When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.B-roll footage tel...
June 04, 2024
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Episode 20
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13:27
Let's Own Your Niche + Build a Course with Megan Walker
To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people w...
May 28, 2024
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Episode 19
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38:37
Let's Talk About Showing Up When Life Gets Hard
Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their...
May 21, 2024
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Episode 18
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14:28
Let's Get Real About Women Entrepreneurship with Natalya Sebastian
Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a T...
May 14, 2024
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Episode 17
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50:05
Let's Talk about Your Client Journey
How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. This episode of Marketing Su...
May 07, 2024
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Episode 16
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11:02
Here's Your Ultimate Reels Checklist
Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse...
April 30, 2024
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Episode 15
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8:13
Let's Get Your Content Out There with Dori Adams
Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smart...
April 23, 2024
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Episode 14
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37:22
You Can Get Better At Your Hooks
In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook.A great hook can get eyes on your Reel, get your email opened, or ...
April 16, 2024
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Episode 13
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9:34
Let's Talk About Client Relationships with Fran Murray
There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power?
April 09, 2024
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Episode 12
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41:17
Let's Build Confidence Together
Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way...
April 02, 2024
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19:01
Let's Get Your Products Sold with Heather Hird
If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle...
March 26, 2024
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Episode 10
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29:50
Let's Talk About Engagement Metrics
Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuabl...
March 19, 2024
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Episode 9
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17:15
Let's Get You Published with Sabrina Greer
Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit ...
March 12, 2024
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Episode 8
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33:27
Let's Build a Content Strategy
You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time. It’s easy to get f...
March 05, 2024
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Episode 7
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26:06
Let's Get You Organized with Kallai Plummer
The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius does...
February 27, 2024
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Episode 6
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33:55
You Can Show Up Online
What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing....
February 20, 2024
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Episode 5
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23:09
Let's Get Vulnerable with Christella Morris
The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by in...
February 13, 2024
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Episode 4
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38:23