Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Episodes
36 episodes
Year-End Marketing Review: Key Steps for Success Next Year
While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review ...
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Episode 35
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15:34
My Predictions for Marketing in 2025
Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expe...
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Episode 34
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12:59
What's Your Superpower?
Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your ...
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Episode 33
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11:29
Turn Client Feedback into Social Media Gold
When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that include...
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Episode 32
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15:37
Building an E-Commerce Empire with Love, Saranghae
In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad...
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Episode 31
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40:26
Mental Health Matters: Quarterly Check-In with Natacha Pennycooke
Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and onl...
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Episode 30
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29:10
How to Get Back Online After Taking a Break
As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — a...
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Episode 29
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13:46
Summer Recap Living In Portugal
As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’...
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Episode 28
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27:47
Let’s Talk About Hustle Culture
Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just ...
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Episode 27
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22:18
Content Marketing Hacks to Save You Time
Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that a...
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Episode 26
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16:54
Social Media Do’s and Don’ts
Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and soci...
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Episode 25
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17:47
Updates from Portugal
Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling ...
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Episode 24
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20:28
Let's Build a Brand Through Networking with Amanda Leach
When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline. In ...
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Episode 23
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34:16
Let's Talk About Email Marketing
In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz o...
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Episode 22
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17:44
Let's Put Our Best Selves Out There with Natacha Pennycooke
Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best sel...
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Episode 21
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33:24
Let's Talk About B-Roll
When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.B-roll footage tel...
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Episode 20
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13:27
Let's Own Your Niche + Build a Course with Megan Walker
To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people w...
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Episode 19
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38:37
Let's Talk About Showing Up When Life Gets Hard
Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their...
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Episode 18
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14:28
Let's Get Real About Women Entrepreneurship with Natalya Sebastian
Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a T...
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Episode 17
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50:05
Let's Talk about Your Client Journey
How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. This episode of Marketing Su...
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Episode 16
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11:02
Here's Your Ultimate Reels Checklist
Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse...
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Episode 15
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8:13
Let's Get Your Content Out There with Dori Adams
Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smart...
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Episode 14
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37:22
You Can Get Better At Your Hooks
In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook.A great hook can get eyes on your Reel, get your email opened, or ...
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Episode 13
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9:34
Let's Talk About Client Relationships with Fran Murray
There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power?
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Episode 12
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41:17