Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Episodes
51 episodes
Building Everyday Moments with Palak Dave
Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as th...
•
Episode 50
•
42:04
Balancing Family Life and Entrepreneurship: Productivity Hacks
When you’re a mom and a business owner, it’s easy to feel stretched thin 24/7. If you spend your days juggling family, business goals, and self care (if you’re lucky), it can feel like you’re constantly falling behind and even failing....
•
Episode 49
•
27:34
Building a Franchise Empire with Jessica Sennet
Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and co...
•
Episode 48
•
1:09:59
Why Your Personal Brand Isn’t Working (And How to Fix It)
A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if yo...
•
Episode 47
•
19:42
Paid Ads 101 with Alvaro Berrios
Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. ...
•
Episode 46
•
40:42
The Anatomy of a Perfect Marketing Email
Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of...
•
Episode 45
•
20:20
Embracing a Social First Mindset
Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking...
•
Episode 44
•
15:50
One Year Of Marketing Sucks
Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust...
•
Episode 43
•
31:32
Understanding Blue Monday: Mental Health Strategies for the New Year with Natacha Pennycooke
While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our curre...
•
Episode 42
•
39:45
Sacred Serenity: Redefining Productivity, Balance, and Self-Care with Francesca Brunsden
We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this i...
•
Episode 41
•
39:34
The Power of Simplification with Erin Binns
Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar r...
•
Episode 40
•
48:43
Managing Energy in Your Business with Chernell Bartholomew
While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and b...
•
Episode 39
•
51:51
Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro
In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purp...
•
Episode 38
•
30:29
How to Make More Sales Using Psychology
It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketin...
•
Episode 37
•
12:13
I Went Viral Last Month: Here's What I Learned
“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and...
•
Episode 36
•
14:48
Year-End Marketing Review: Key Steps for Success Next Year
While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review ...
•
Episode 35
•
15:34
My Predictions for Marketing in 2025
Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expe...
•
Episode 34
•
12:59
What's Your Superpower?
Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your ...
•
Episode 33
•
11:29
Turn Client Feedback into Social Media Gold
When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that include...
•
Episode 32
•
15:37
Building an E-Commerce Empire with Love, Saranghae
In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad...
•
Episode 31
•
40:26
Mental Health Matters: Quarterly Check-In with Natacha Pennycooke
Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and onl...
•
Episode 30
•
29:10
How to Get Back Online After Taking a Break
As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — a...
•
Episode 29
•
13:46
Summer Recap Living In Portugal
As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’...
•
Episode 28
•
27:47
Let’s Talk About Hustle Culture
Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just ...
•
Episode 27
•
22:18
Content Marketing Hacks to Save You Time
Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that a...
•
Episode 26
•
16:54