Marketing Sucks

The End-of-Year Marketing Audit Every Business Needs

Amanda Casinha-Ginther Episode 84

Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money. 

In this value-packed episode of Marketing Sucks, Phil and I walk you through the 5-part end-of-year marketing audit that will help you fix your performance, community, content, budget, and planning, so you can start actually moving the damn needle and seeing solid ROI. Hit play and get ready to cut out some dead weight and busywork.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • Our 5-part auditing framework (and how to make the process less stressful!) 
  • The metrics that you need to keep an eye on and what you can ignore 
  • Which investments to dump and which to double-down on

Please rate, review, and subscribe!


Timestamps:‌ ‌

00:11  Intro

01:01  Why audit?

03:12  Performance audit 

05:54  Financial audit

10:29  Community & relationship audit 

13:35  Content & strategy audit 

16:57  Future audit

20:07  Action item

21:39  Wrap-up & outro

📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.

🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall

Get social

Instagram: @grindsocialmedia

Facebook: facebook.com/GRINDSOCIALMEDIA

📢 I’d love it if you’d share this episode and tag me!

Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency