Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
The End-of-Year Marketing Audit Every Business Needs
Marketing audits aren’t sexy or fun. But if you’re running your business on *viBeS* instead of data, you don’t actually KNOW what’s working and driving conversions, and what’s just keeping you busy and wasting your money.
In this value-packed episode of Marketing Sucks, Phil and I walk you through the 5-part end-of-year marketing audit that will help you fix your performance, community, content, budget, and planning, so you can start actually moving the damn needle and seeing solid ROI. Hit play and get ready to cut out some dead weight and busywork.
Marketing sucks. Let’s learn together. Hit play to discover:
- Our 5-part auditing framework (and how to make the process less stressful!)
- The metrics that you need to keep an eye on and what you can ignore
- Which investments to dump and which to double-down on
Please rate, review, and subscribe!
Timestamps:
00:11 Intro
01:01 Why audit?
03:12 Performance audit
05:54 Financial audit
10:29 Community & relationship audit
13:35 Content & strategy audit
16:57 Future audit
20:07 Action item
21:39 Wrap-up & outro
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency