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Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Why Not Showing Up Online is Going to Hurt Your Business This Year

December 30, 2025 • Amanda Casinha-Ginther • Episode 90

You can’t outsource being the founder or CEO. These days, your personal brand is your #1 business growth strategy - and if you’re not showing up online often and authentically this year, your business is going to suffer. Full stop.

In this short-and-spicy episode of Marketing Sucks, Phil and I lay out the new rules of engagement for 2026, from keeping the algorithm happy to becoming BFFs with your audience. We talk about how your personal brand will actually shorten the sales cycle with your best-fit customers, why the fear of being seen is costing you money, scale, and growth, and how being petty can actually help you get more visible with less stress.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌