Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
The New Year Marketing Lie That Costs Businesses Thousands
It’s the second week of January, and the hype is loud.
New year, new you.
New platforms. New offers. New ads. New everything.
In this episode, Amanda and Phil call out the New Year marketing lie that convinces business owners they’re already behind and need to do more, faster, right now. Spoiler: that energy is usually what drains your budget and derails your strategy.
Instead of panic-driven decisions, this conversation focuses on slowing down, returning to fundamentals, and getting brutally clear on what your brand actually stands for before you touch another tactic.
This is a reality check for business owners who feel overwhelmed by January pressure and want to make smarter, more intentional marketing decisions.
What You’ll Learn in This Episode
- Why the New Year “urgency” is mostly manufactured and expensive
- How rushing into new platforms, rebrands, and ads can quietly set you back
- Why January is the worst time to make reactive marketing decisions
- The difference between doing more and doing the right thing
- Why most brands cannot clearly articulate what problem they actually solve
- How clarity beats content volume every single time
- A simple internal brand exercise to ground your marketing decisions
What’s Coming Next:
This episode kicks off a 4-part January series. Next week we’ll chat about why posting more content is not growing your business and what actually does.
Make sure you’re following the show so you don’t miss what builds next.
Connect With Us
For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.
If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.
Thanks for listening and thanks for being part of this community.
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
