How to Audit Your Marketing & Make Content That Doesn’t Suck Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

How to Audit Your Marketing & Make Content That Doesn’t Suck

September 30, 2025 • Amanda Casinha-Ginther • Episode 77

If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively weed out the fluff from your feed and shift to scroll-stopping content that converts.

In this quick ’n dirty episode of Marketing Sucks, Phil and I reveal our proven data-driven process for auditing your marketing content, which metrics you actually need to pay attention to, and how to use your results to uplevel your strategy for each of your touchpoints. Bonus: we give you our official permission to stop copying every single f’ing marketing trend that pops up — you’re welcome!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

A three-step content audit system that will help you pinpoint your best — and worst — marketing efforts
How to pick and choose the social trends you follow (and which ones you should ignore at all costs)
Two questions to ask yourself before creating or posting ANY piece of content

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Timestamps:‌ ‌

00:00 Intro

01:40 Stop copying trends

02:24 Two questions

03:18 How to audit your marketing

04:26 Cut the fluff

05:38 Check your funnels

06:31 Check your metrics

08:24 Action items & outro

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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.