Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Why Your Personal Brand Matters (And How to Use It to Grow Your Business)

September 23, 2025 • Amanda Casinha-Ginther • Episode 76

The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break.

In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to learn how to balance personality with professionalism in your content, find your most marketable “signature thing,” and build a loyal audience without posting 15 Reels a day.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Low-lift ways to weave opportunities for connection into your marketing
Why you need to audit your touchpoints to make sure your brand is showing up consistently
Real-life examples of personal brands that make an impact (and a ton of sales!)

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Timestamps:‌ ‌

00:12 Intro

01:47 Sara Blakely & Spanx example

04:04 Mel Robbins & the 5 Second Rule example

06:20 Keep it simple

07:52 Personalize your pitch

09:16 Be consistent everywhere

10:47 Your signature thing & experience

14:02 Just be you

16:48 Action items & outro

Links mentioned:‌ ‌