Why Most Online Coaching Fails (and How to Do It Right) | With Felix Reuter of Physique Academy Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Why Most Online Coaching Fails (and How to Do It Right) | With Felix Reuter of Physique Academy

October 14, 2025 • Amanda Casinha-Ginther • Episode 79

Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche.

Physique Academy fitness coach Felix Reuter helps men get shredded, without the creatine-binging, alpha gym bro vibes. Tune in as we chat about Felix’s gimmick-free personal brand, his plan to combat the male mental health crisis, and how he keeps his clients happy and motivated. We also dig into how Physique Academy built an active Instagram community of over 150k in the crowded fitness space without overspending on marketing.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

The strategy that led to Physique Academy’s massive organic growth
How to weed out bad-fit prospects, so you can work with people who get you
How Physique Academy keeps their clients keep coming back for more

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Guest bio: Felix Reuter is a men’s online fitness coach with Physique Academy who blends strength training, martial arts, movement, and holistic health with a grounded spiritual approach to help men unlock their potential. He began his own transformation at 17, became a personal trainer in Germany, and later backpacked through more than 20 countries, experiences that led him to qualify as a yoga teacher. Today, he coaches athletes and men from all backgrounds, including disabled children, with a mission to build stronger, healthier, more purposeful men.

Timestamps:‌ ‌

00:11 Meet Felix Reuter

02:17 What fitness means

06:04 Joining Physique Academy

10:24 Marketing with client content

14:05 The program’s secret sauce

20:27 Coaching energy

26:17 Building your personal brand

32:05 Building community

35:02 Keys to success

37:29 Outro

Links mentioned:‌ ‌