Why Your Marketing Isn’t Working (and How to Fix It) | With Kirsten Jordan Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Why Your Marketing Isn’t Working (and How to Fix It) | With Kirsten Jordan

November 11, 2025 • Amanda Casinha-Ginther • Episode 83

Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI?

In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitations of social media, the hidden costs of going viral, and the marketing tools you should never ever pay for.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Why you don’t need to “be everywhere” - and what to do instead
How to optimize your marketing budget and stop burning cash
When to be flexible with your marketing (and when to be rigid)

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Guest bio: Kirsten Jordan is a marketing coach who helps entrepreneurs create authentic marketing strategies that are grounded in intention, inspiration, and impact. She teaches business owners how to connect through storytelling and build marketing that feels both powerful and true to who they are.

Timestamps:‌ ‌

00:12 Meet Kirsten Jordan

04:30 Why entrepreneurs struggle

06:43 Good marketing coaches

08:35 One-size-fits-all

11:53 Beyond social media

14:44 Business goals

17:20 Clarifying questions & going viral

21:12 Productive procrastination

24:22 Posting frequency

27:11 Investing in marketing

34:11 Gather Society