The Impact of AI on Creativity, Confidence, and Human Connection | With Natacha Pennycooke Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

The Impact of AI on Creativity, Confidence, and Human Connection | With Natacha Pennycooke

October 28, 2025 • Amanda Casinha-Ginther • Episode 81

Is AI making us more productive? Or is it burning us out and stunting our growth? What does healthy AI use actually look like? In this episode of Marketing Sucks, Phil and I are joined once again by award-winning psychotherapist and mindset coach Natacha Pennycooke to explore the intersection of mental health, entrepreneurship, and AI, and the hidden ways ChatGPT can hurt our brains and businesses.

Natacha drops some cold hard facts about AI’s disruptive impact on creative rituals and executive function, the rise in AI diagnoses, and the risk of AI addiction. Can’t quit your bot bestie? Don’t worry — we also cover where AI shines, how to use it to enhance (not replace) your thinking, and some simple tips and tricks for restoring cognitive function.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Why ChatGPT is making everyone’s copy sound the same
The long-term impacts of talking to a bot designed to always agree with you
What’s missing when people turn to bots for emotional support

*Content note: brief mention of suicide 20:55-21:09.

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Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice.

Timestamps:‌ ‌

00:12 Meet Natacha Pennycooke

03:08 AI is a tool

04:10 AI & productivity

08:10 Trust your brain

10:59 Creative confidence

12:48 AI & marketing

15:45 Outsourcing validation

19:40 AI therapy horror story

21:41 Long-term implications

23:40 AI diagnoses

29:35 Human element v. quick-fix tools