How to Build a Facebook Group That Actually Makes You Money | With Michelle Vroom Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

How to Build a Facebook Group That Actually Makes You Money | With Michelle Vroom

November 25, 2025 • Amanda Casinha-Ginther • Episode 85

For every thriving Facebook group out there, there are thousands dead or on life support. Should you bother making one for your business? How do you make sure it doesn’t suck? Does anyone even use Facebook anymore?

In this episode of Marketing Sucks, marketing coach and Facebook group expert Michelle Vroom shares how she helps her clients build Facebook groups that actually make money, and some juicy tips to help you create your own lead-generating community. Listen now to learn how AI has revived Facebook groups (not in the way you think), how group engagement has shifted, and why size matters.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Best practices for running a successful and profitable Facebook group
The content strategy that builds trust, sparks engagement, and boosts sales
How to pitch in a group without feeling sleazy

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Guest bio: Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of three boys who's built a multiple-six-figure business working 20 hours a week, she understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.

Timestamps:‌ ‌

00:11 Intro

01:09 Meet Michelle Vroom

05:03 Facebook group resurgence

08:42 Size & engagement shift

11:39 Automation v. relationships

15:41 Best practices

18:54 Content strategy

27:45 “The group will run itself”

33:01 Early stages of business

35:35 Selling in communities

43:08 Pitch improvement