(Replay) The Anatomy of a Perfect Marketing Email Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

(Replay) The Anatomy of a Perfect Marketing Email

October 07, 2025 • Amanda Casinha-Ginther • Episode 78

When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature.

Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attention, how to utilize direct feedback in your email marketing, and the key to a killer CTA that drives conversions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to find the right balance of storytelling and straight-up sales in your emails
3 things that a great marketing email will do and how to check those boxes
How to write attention-grabbing, non-clickbaity subject lines (and the #1 thing to avoid in your intro)

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Timestamps:‌ ‌

00:12 Intro

02:11 Testing & email goals

03:43 Subject line

05:49 Email intro

08:32 Email body

11:18 Language & structure

12:44 Call-to-action

14:47 Formatting & aesthetic

17:23 Footer, compliance & recap

19:04 Action item & outro