Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
How to Build a Simple Marketing Campaign That Works
Most businesses say they’re running campaigns.
Very few actually are.
In Part 3 of this January series, Amanda and Phil break down what a real marketing campaign is, what it is not, and why so many businesses are unknowingly sabotaging their results by overcomplicating everything.
This episode introduces a deceptively simple rule that drives real conversions and explains why clarity beats creativity every single time. If your campaigns feel scattered, confusing, or underperforming, it’s probably not a content problem. It’s a clarity problem.
What You’ll Learn in This Episode
- What a marketing campaign actually is (and what it’s not)
- Why sending emails and posting during a sale does not equal a campaign
- The role a campaign plays in achieving your objective
- Why confused customers do not convert
- The three essential components every campaign needs
- How over-educating buyers can cost you sales
- Why simplicity outperforms complexity in real-world marketing
- How to spot messaging that’s too broad to convert
What’s Coming Next
This episode sets the foundation for the final part of the series. Next week we’re covering funnel stages, where people actually convert, and how broken funnels quietly drain your marketing budget.
Make sure you’re following the show so you don’t miss it.
Connect With Us
For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.
If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work.
Thanks for listening and thanks for being part of this community.
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
