Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let’s Write Your Brand Story with Philip Ginther

January 30, 2024 • Amanda Casinha-Ginther / Phil Ginther • Episode 2

When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!

As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands.

Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Easy ways to weave your story into your marketing without making it about selling
How to lean into your brand’s pillars and avoid stepping out of your lane
The secret to turning user-generated content into marketing GOLD!
The brands that are CRUSHING it right now (and what you can learn from them)

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Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.

Timestamps:‌ ‌

00:12 Meet Phil Ginther

01:32 Phil’s business journey

03:15 Leaving the daily grind

05:22 Joining Spin Master

08:11 Know thyself & thy lane

10:23 Weaving story into marketing

13:29: UGC, Red Bull & Liquid Death

17:10 Brand voice exercise

22:09 Your action item

25:04 Quick-fire questions

26:06 Headphone story & outro