Marketing Sucks
Let’s Write Your Brand Story with Philip Ginther
When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!
As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands.
Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!
Marketing sucks. Let’s learn together. Hit play to discover:
- Easy ways to weave your story into your marketing without making it about selling
- How to lean into your brand’s pillars and avoid stepping out of your lane
- The secret to turning user-generated content into marketing GOLD!
- The brands that are CRUSHING it right now (and what you can learn from them)
Please rate, review, and subscribe!
Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.
Timestamps:
00:12 Meet Phil Ginther
01:32 Phil’s business journey
03:15 Leaving the daily grind
05:22 Joining Spin Master
08:11 Know thyself & thy lane
10:23 Weaving story into marketing
13:29: UGC, Red Bull & Liquid Death
17:10 Brand voice exercise
22:09 Your action item
25:04 Quick-fire questions
26:06 Headphone story & outro
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!
As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands.
Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it!
Marketing sucks. Let’s learn together. Hit play to discover:
- Easy ways to weave your story into your marketing without making it about selling
- How to lean into your brand’s pillars and avoid stepping out of your lane
- The secret to turning user-generated content into marketing GOLD!
- The brands that are CRUSHING it right now (and what you can learn from them)
Please rate, review, and subscribe!
Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.
Timestamps:
00:12 Meet Phil Ginther
01:32 Phil’s business journey
03:15 Leaving the daily grind
05:22 Joining Spin Master
08:11 Know thyself & thy lane
10:23 Weaving story into marketing
13:29: UGC, Red Bull & Liquid Death
17:10 Brand voice exercise
22:09 Your action item
25:04 Quick-fire questions
26:06 Headphone story & outro
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency