Let's Get You Organized with Kallai Plummer Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Get You Organized with Kallai Plummer

February 27, 2024 • Amanda Casinha-Ginther / Kallai Plummer • Episode 6

The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks!

My guest Kallai Plummer is a Virtual COO and business coach who helps to streamline and optimize the back-ends of women-owned businesses, so that her clients can stop doing the tasks they can’t stand and focus on the work that actually brings them joy.

During this conversation, we dig into the nitty-gritty behind-the-scenes of running a business and reveal what YOU can do to better set yourself up for success. From smarter delegation to task management systems to choosing the right platforms, you’ll walk away from this episode with juicy action items that you can implement today!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to set up a less overwhelming back-end - with expert app and tool recommendations!
The big mistakes biz owners make when it comes to their back-end (and how to avoid them)
What sets Virtual COOs apart from VAs and OBMs, and how to know when you’re ready to work with one

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Guest bio: Kallai Plummer is a Virtual COO, business coach, and podcast host. As the founder of Kal+Co., Kallai has helped women in business not only build the back end of their business with people, processes, and profit but has also walked beside them transitioning them to be confident leaders of their business with a clear vision. She regularly shares wisdom and insight along with other empowering women in business on That Big CEO Energy, a podcast for women ready to unlock the mindset and strategy for big success.

Timestamps:‌ ‌

00:12 Intro

01:05 Meet Kallai Plummer

02:23 When to look for a Virtual COO

05:52 Better delegation

08:32 Task management systems

12:08 Don’t feel guilty

15:20 Choosing your platforms

18:52 Hiring team members

22:31 Fave tech tools

29:19 Your action item

30:38 Quick-fire questions