Let's Talk About Engagement Metrics Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Talk About Engagement Metrics

March 19, 2024 • Amanda Casinha-Ginther • Episode 9

Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in.

This episode of Marketing Sucks is all about Instagram engagement: what it means, why you may be missing out, and how to fix it!

Listen now to learn how to decode your metrics and use those insights to grow online and hit your marketing goals, whether that means selling out your program, filling up your webinar, growing your list, or just building brand awareness.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

6 engagement metrics you should be watching and why these numbers may be low
How to audit and optimize your Instagram profile
How to get the conversation started in the comments (with a real-life example that just may get me cancelled!)

Do you literally want to crawl inside a hole and hide forever when it comes to showing up in front of your audience — and want to build the confidence to just do the damn thing?

OPENING IN APRIL 2024: The Social-lite Haus is where women gather to take their thought leadership and actually put it online. It's not just about marketing training; it's about cultivating unshakeable confidence and fostering accountability with a community cheering you on every step of the way. Apply today: https://grindsocialmedia.mykajabi.com/sociallite_haus

Timestamps:‌ ‌

00:11 Intro

02:04 Bio, links & highlights

05:23 Likes

06:38 Comments

09:31 Shares

10:48 Saves

12:00 Views

14:00 Sales

15:02 Your action item

16:27 Outro

Links mentioned:‌ ‌