Let's Get Your Products Sold with Heather Hird Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Get Your Products Sold with Heather Hird

March 26, 2024 • Amanda Casinha-Ginther / Heather Hird • Episode 10

If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail shops!

As the owner and founder of Alteration Consulting, my brilliant guest Heather Hird helps busy product entrepreneurs carve out their space in the market and get clear on their best path to growth. During this conversation, she shares some of her juiciest tips drawn from 15+ years of sales and biz strategy experience.

Listen now to learn the what, why, when, and how of claiming your space on the retail shelf, from building relationships with buyers to protecting your profit margins!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to pitch your product to your top retailers, from big box stores to mom & pop boutiques
What you need to know BEFORE setting your wholesale pricing — and the #1 mistake product businesses make
When to start planning your seasonal launches and how to manage your inventory all year round

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Guest bio: Heather is a business consultant with over 15 years of experience in sales, design, marketing, and business operations. She is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a focus on streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build their revenue.

Timestamps:‌ ‌

00:12 Intro

01:17 Meet Heather Hird

03:21 Pitching your product to retailers

05:34 Follow-up process

10:07 When to plan seasonal launches

14:43 Working with influencers & collaborators

16:26 Setting your wholesale pricing

20:21 Inventory management

26:31 Your action item

27:24 Quick-fire questions & outro

Links mentioned:‌ ‌