Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
Let's Talk About Client Relationships with Fran Murray
There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power?
My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses.
During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses.
Marketing sucks. Let’s learn together. Hit play to discover:
- How the fine art of strategic gifting contributes to long-term biz relationships and referrals
- How to curate your client’s feelings as they open your gift box (no matter what it contains!)
- What Fran looks for when sourcing vendors — and why her application process is so strict
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Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact.
Timestamps:
00:12 Intro
02:31 Meet Fran Murray
04:46 Bread-crumb moments
10:57 Sourcing new vendors
13:09 Strategic gifting with Fran
19:07 Curating feelings & experiences
23:14 Gifting = marketing
27:05 Authentic & memorable gifting
29:07 Less transactional, more relational
32:51 Your action item
36:12 Quick-fire questions
40:22 Outro
Links mentioned:
Fran Murray
Instagram: @franmurray.co
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Production: theultimatecreative.com
Show notes: copymagic.agency