Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
You Can Get Better At Your Hooks
In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook.
A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t be too click-baity. They need to be short and snappy, but still make people curious. They need to be relevant and entertaining. And if it doesn’t make your audience want to engage in the conversation, it’s just not a good hook.
In this episode of Marketing Sucks, I reveal how you can get better at coming up with fresh hooks that align with your brand and connect with your audience!
Marketing sucks. Let’s learn together. Hit play to discover:
- Exactly what a hook does and why you need them in your content
- The benefits of creating your own personal hook style (and how to do it)
- What makes a GREAT hook — and 3 ways to know when you’ve nailed one!
Links mentioned:
50 Hooks Freebie: https://grindsocialmedia.mykajabi.com/50hooks
Please rate, review, and subscribe!
Timestamps:
00:11 Intro
00:46 What is a hook?
01:45 Effective hooks
02:36 Grab attention & spark curiosity
03:59 Connection & reach
04:54 Nailed it!
08:14 Your action item
00:00 Outro
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
