Let's Get Your Content Out There with Dori Adams Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Get Your Content Out There with Dori Adams

April 23, 2024 • Amanda Casinha-Ginther / Dori Adams • Episode 14

Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius!

As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

What Dori took from her corporate ad experience when building her biz (and what she left behind)
How she evolves shutterb’s packages to reflect current video content trends
The wounds you can collect while in a male-dominated industry — and how to recover once you leave

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Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content.

Timestamps:‌ ‌

00:11 Intro & meet Dori Adams

03:26 shutterb creators

06:49 Traditional v. digital marketing

09:17 Launching shutterb

11:11 Prioritizing joy, not fear

15:04 Start-up surprises & pivots

19:33 Evolving offers & bottlenecking

23:41 Male-dominated industry recovery

25:09 Say what you want

29:43 What’s missing in content

33:20 Your action item