Let's Talk about Your Client Journey Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Talk about Your Client Journey

May 07, 2024 • Amanda Casinha-Ginther • Episode 16

How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it.

This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored.

Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to keep people on your page and engaged as they learn about your brand
The most effective ways to leverage testimonials and user-generated content to get people ready to buy
How to create a sense of urgency (without being sleazy or slimy!)

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Timestamps:‌ ‌

00:11 Intro

00:50 The Unaware stage

02:45 The Problem-Aware stage

03:50 The Solution-Aware stage

05:41 The Product-Aware stage

06:52 The Ready-to-Buy stage

08:50 Recap

09:37 Your action item

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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.