Let's Get Real About Women Entrepreneurship with Natalya Sebastian Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Get Real About Women Entrepreneurship with Natalya Sebastian

May 14, 2024 • Amanda Casinha-Ginther / Natalya Sebastian • Episode 17

Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).

In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials.

Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

The hidden areas where you may be wasting money in your business
Why “good” content isn’t dependent on getting a gajillion likes (and how reaching ONE person can make all the difference)
Why women need to support other women — and why you should go ahead and pull off that audacious DM slide

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Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout.

Timestamps:‌ ‌

00:12 Intro

01:25 Meet Natalya Sebastian

05:04 Do you even need a website?

08:48 Building a social media following

11:46 Keep it authentic & consistent

13:50 Stop counting likes & followers

17:41 Don’t sweat the Stories

18:31 Dealing with haters

21:34 Women supporting women

30:01 Control what you can

32:57 How we manage