Let's Own Your Niche + Build a Course with Megan Walker Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Own Your Niche + Build a Course with Megan Walker

May 28, 2024 • Amanda Casinha-Ginther / Megan Walker • Episode 19

To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most.

In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!

Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

The biggest things that people forget to include in their programs (and why you need them!)
How to identify the niches and program ideas that will likely have the highest ROI
Whether it’s better to drip-feed course content or have it available all at once

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Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health.

Timestamps:‌ ‌

00:13 Intro

00:55 Meet Megan Walker

02:19 Megan’s business

04:41 Finding your niche

07:12 Gauging interest

11:24 What to include in your program

16:44 Improving your program

19:07 Drip feed or all-at-once?

21:04 Favourite tech

26:03 AI

31:12 Your action item