Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Talk About B-Roll

June 04, 2024 • Amanda Casinha-Ginther • Episode 20

When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.

B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re looking at b-roll. Yup, those sun-soaked vacation shots also count!

B-roll is great for breaking up long, monotonous shots of video and keeping an audience awake and interested, but it’s also fantastic for telling an impactful story in a really short amount of time — all it takes is a little editing magic! In this episode of Marketing Sucks, you’ll discover everything you need to know about using b-roll to keep your content fresh, dynamic, and engaging.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌