Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Build a Brand Through Networking with Amanda Leach

June 25, 2024 • Amanda Casinha-Ginther / Amanda Leach • Episode 23

When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline.

In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk about the magic that can happen when we shut down our laptops and meet up IRL.

During this conversation, Amanda shares some truly brilliant strategies for turning community events into valuable referral sources, upgrading your listening skills, and keeping your chill when meeting your business idols.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Where Amanda sees the biggest wins from making in-person connections
How to master the art and science of the follow-up
The #1 networking tip for introverted and socially anxious biz owners

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Guest bio: An entrepreneur for 18 years, Amanda Leach has landed in Real Estate and focuses on helping families upsize in the suburbs of the GTA. A wife and mom of two children and two puppies, she is busy balancing work and home life.

Timestamps:‌ ‌

00:12 Meet Amanda Leach

03:12 Where to find networking opportunities

06:14 Following up

10:18 Active listening tips

13:23 Introverts & the socially anxious

16:47 Arlene Dickinson & Grade 2 stories

21:39 Amanda’s brand-building results

26:40 Your action item

32:43 Quick-fire questions

33:34 Outro

Links mentioned:‌ ‌