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Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Building an E-Commerce Empire with Love, Saranghae

October 15, 2024 • Amanda Casinha-Ginther / Andrea Mourad and Peter Lee • Episode 31

In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game.

During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

A simple hack for getting customer feedback that’ll help you identify product opportunities
How to win awards and earn recognition for your products
The mindset shift that can help you find more joy in your life and work

After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae!

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Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow.

Timestamps:‌ ‌

00:12 Meet Peter Lee & Andrea Mourad

01:15 Story behind the brands

04:18 Brand evolution

07:11 Identifying gaps

11:35 Biggest e-comm challenges

15:46 Support the good brands!

17:50 HumaColl21

21:32 Winning product awards

24:39 Believe in your products

26:41 Balancing life & business

29:26 Working abroad & mindset shifts