Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
Building an E-Commerce Empire with Love, Saranghae
In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game.
During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners.
Marketing sucks. Let’s learn together. Hit play to discover:
- A simple hack for getting customer feedback that’ll help you identify product opportunities
- How to win awards and earn recognition for your products
- The mindset shift that can help you find more joy in your life and work
After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae!
Please rate, review, and subscribe!
Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow.
Timestamps:
00:12 Meet Peter Lee & Andrea Mourad
01:15 Story behind the brands
04:18 Brand evolution
07:11 Identifying gaps
11:35 Biggest e-comm challenges
15:46 Support the good brands!
17:50 HumaColl21
21:32 Winning product awards
24:39 Believe in your products
26:41 Balancing life & business
29:26 Working abroad & mindset shifts
34:24 Favourite products
37:21 Upcoming launches
Andrea Mourad and Peter Lee
Peter Lee & Andrea Mourad
lovesaranghae.com [20% off the entire website with promo code GRINDSOCIAL20]
Instagram: @lovesaranghaeskin
Our favourite products:
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Production: theultimatecreative.com
Show notes: copymagic.agency