Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
Turn Client Feedback into Social Media Gold
When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you!
In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales!
Marketing sucks. Let’s learn together. Hit play to discover:
- The best moments to ask for reviews from your customers
- The best channels for featuring your client testimonials
- How to help your customers craft powerful and effective feedback (and how to leverage negative reviews!)
Please rate, review, and subscribe!
Timestamps:
00:11 Intro & statistics
03:17 Why reviews matter
05:37 Requesting reviews
07:47 Best places for testimonials
10:20 Turning reviews into social content
12:10 Ads, testimonial libraries & user-generated content
13:21 Leveraging negative reviews
14:19 Your action item
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📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency