Year-End Marketing Review: Key Steps for Success Next Year Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Year-End Marketing Review: Key Steps for Success Next Year

November 19, 2024 • Amanda Casinha-Ginther • Episode 35

While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps.

In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

What to ask yourself when going through your sales data
How to pinpoint and track your best sources of engagement, so you can stop wasting time and money on bad investments
How and where to conduct a brand voice audit, so your messaging stays consistent and authentic

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Timestamps:‌ ‌

00:11 Intro

02:35 Why reviews are important

04:16 Revenue growth

06:05 Audience engagement

07:12 Email marketing

07:47 Paid ads

08:38 Audience brand voice audit

09:46 Customer journey & experience

12:34 Take a break

14:16 Goal-setting tips