I Went Viral Last Month: Here's What I Learned Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

I Went Viral Last Month: Here's What I Learned

November 26, 2024 • Amanda Casinha-Ginther • Episode 36

“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops.

Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌