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Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

How to Make More Sales Using Psychology

December 03, 2024 • Amanda Casinha-Ginther • Episode 37

It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel good about pulling out their credit card.

This short and sweet solo episode of Marketing Sucks is packed with juicy psychological insights that’ll help you make more sales without feeling sleazy. Listen now to discover the three key areas in the brain responsible for decision-making - and the science-backed marketing techniques that will help you appeal to each.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌