Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

All Episodes

Marketing Sucks

One Year Of Marketing Sucks

January 21, 2025 • Amanda Casinha-Ginther • Episode 43

Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically.

As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Easy ways to weave your story into your marketing (without making it about selling)
How to lean into your brand’s pillars and stay in your lane
What you can learn from the brands that are absolutely crushing it!

Please rate, review, and subscribe!

Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play.

Timestamps:‌ ‌

00:11 Intro

02:33 Meet Phil Ginther

03:50 Phil’s business journey

05:36 Leaving the daily grind

07:44 Joining Spin Master

10:35 “Know thyself & thy lane”

12:33 Leaning into your pillars

15:51 User-generated content

17:03 Red Bull & Liquid Death

19:29 Brand voice exercise

24:30 Your action item