The Anatomy of a Perfect Marketing Email Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

The Anatomy of a Perfect Marketing Email

February 04, 2025 • Amanda Casinha-Ginther • Episode 45

Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent.

Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker.

This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to find the right balance of storytelling and straight-up sales
3 things that a great marketing email will do and how to check those boxes
How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro)

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Timestamps:‌ ‌

00:12 Intro

02:11 Testing & email goals

03:43 Subject line

05:49 Email intro

08:32 Email body

11:18 Language & structure

12:44 Call-to-action

14:47 Formatting & aesthetic

17:23 Footer, compliance & recap

19:04 Your action item

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