Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
Why Your Personal Brand Isn’t Working (And How to Fix It)
A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen.
If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means.
Marketing sucks. Let’s learn together. Hit play to discover:
- Why you shouldn’t be afraid to share more of your life online
- The 3 biggest things that keep people from showing up online (and why you need to get over them)
- 3 actionable steps to help you set the foundation for a killer personal brand
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Timestamps:
00:11 Intro
02:02 What is a personal brand?
03:40 Sharing authentically
05:13 The visible CEO effect
07:21 Fear of judgment
10:14 Defining your core message
11:17 Identifying your audience
11:55 Consistency, sharing & engaging
13:57 Using your words
15:22 Making time
18:27 Your action item
19:05 Outro
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Production: theultimatecreative.com
Show notes: copymagic.agency
