Building a Franchise Empire with Jessica Sennet Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Building a Franchise Empire with Jessica Sennet

February 25, 2025 • Amanda Casinha-Ginther • Episode 48

Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and comfortable in their own skin. Jessica not only helps moms build new muscles, endurance, and confidence, she’s also built a kick-ass franchising empire.

In this no-holds-barred conversation, Jessica shares the accidental, non-linear entrepreneurial journey that took her from New York City acting auditions to boot camps in Toronto parks. We talk about how she made the shift from a personal brand to a scalable fitness biz with MAJOR franchise potential, the mindset challenge that almost knocked her off-course, and the business boot camp that made a huge difference.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How Jessica survived the Dragon’s Den and turned rejection into strength
How she grew and scaled Mighty Moms on her own terms
Her secret weapon for moving through the franchising process with more ease

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Guest bio: Jessica Sennet is a CPT, Fit for Birth Corrective Exercise Specialist, Oh BABY Fitness Instructor, CORE + DRA Expert, and a graduate of many specialized workshops and seminars in Prenatal and Postpartum Fitness.

Timestamps:‌ ‌

00:13 Intro

01:16 Meet Jessica Sennet

03:21 Accidental entrepreneurship

07:38 Shift to Mighty Mom

09:56 Non-linear path to success

12:36 CEO mindset

20:46 Dragon’s Den

26:15 Prepping & after the Den

39:05 Power of vulnerability

46:46 Franchising process

56:34 Do what you love