Building Everyday Moments with Palak Dave Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Building Everyday Moments with Palak Dave

March 11, 2025 • Amanda Casinha-Ginther • Episode 50

Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as the ‘Queen of IRL,’ is the founder of the Embiria Social Club and an experience expert who has curated and hosted over 350 super-memorable community and media events.

Palak is championing a movement towards everyday fulfillment and joy, and encouraging others to prioritize IRL moments and human connection over digital distractions. During our conversation, you’ll learn what to expect from Palak’s events (and why you NEED to check them out), how she hits the sweet spot when it comes to community-building and monetization, and why she’s so driven to help other people live their lives fully.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Palak’s signature 5-sensory approach to curating memorable and meaningful events
Why adults often struggle to make connections — and how to open back up!
How to build intentional everyday moments into your day (no matter how packed your schedule is)

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Guest bio: Palak Dave is a mission-driven entrepreneur, experience expert, speaker, and author of Beautiful Everydays: A Guide to Living in the Here and Now. Formerly an award-winning marketer at companies including the Toronto International Film Festival and Indigo Books and Music Inc., she began her entrepreneurial journey in 2017 by founding Embiria (meaning experience), which has evolved to Embiria Social Club — a community helping women feel more fulfilled in their everyday lives.

Timestamps:‌ ‌

00:12 Meet Palak Dave

02:51 Palak’s journey

05:52 Palak’s events

09:52 Make an impression with intention

11:04 Struggling with connection

13:38 Drive for more connection

17:16 After loss

20:54 Everyday moments

27:59 Sustainable success & mental health

33:57 Attending events as a shy person

39:40 Action item & outro