Podcasting 101 with The Ultimate Creative Podcast Company Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Podcasting 101 with The Ultimate Creative Podcast Company

March 18, 2025 • Amanda Casinha-Ginther • Episode 51

Hosting a podcast is a ton of work, but a high-quality show can be one of your most powerful marketing tools — for one thing, your episodes will outlive your Instagram Reels by YEARS.

In this episode of Marketing Sucks, I sit down with the amazing Emily Decloux of The Ultimate Creative, a Toronto-based podcast production company that helps small biz owners and subject matter experts share their voices and thought leadership via audio.

During this high-energy conversation, Emily and I dive into the REAL nitty-gritty of hosting a podcast that doesn’t suck (or make you dread plugging in your microphone). We talk about what a well-made podcast can do for your business, why AI is wildly overhyped when it comes to editing, and why you shouldn’t set out to be the next Goal Digger if that’s not your vibe.

Marketing sucks. Let’s learn together. Hit play to discover:‌

What you need to consider BEFORE you hit record on your first episode
Expert equipment recommendations that don’t break the bank
Simple recording tips that’ll help you sound like a podcast rockstar

Please rate, review, and subscribe. Full disclosure: Emily is my podcast producer and I highly recommend her!

Guest bio: Emily Decloux created her own career path by completely ignoring her gut instincts, realizing she needed to listen to them, and then following her passions. It’s a little backwards but hey, she got here, right? Emily is the founder & CEO of podcast editing company The Ultimate Creative, 1/5th of the sketch comedy troupe Big Chick Energy, and a wedding and event producer under the banner The Joy Factor. She released a comedy music album called Take Your Life More Seriously under the name Emily Milling in 2022.

Timestamps:‌ ‌

00:12 Meet Emily Decloux

03:18 Working with a newborn

06:27 Boundaries

10:56 What to consider before launching

16:05 Authenticity & energy

18:00 Prep, lead gen & listens

21:08 Putting in the work

26:16 Recording, equipment & tech tips

35:36 Ideal episode length & content

40:37 Interview & edit tips

45:18 Ditch the script