Marketing Sucks
Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.
Marketing Sucks
10 Things Grief Taught Me About Showing Up Online (20 Years After Losing My Mom)
Grief and loss change you in so many big and small ways that you never expected… and no one is immune. This week marks the 20th anniversary of my mother’s passing, an event that has hugely and forever changed my life, my perspective, and my approach to business.
Over the last two decades, I built (and sold) a million-dollar business, created a family, grew a community, wrote two books, launched a podcast, and more, all while carrying an invisible but heavy weight. In this solo episode of Marketing Sucks, I share 10 lessons grief taught me about showing up as an entrepreneur, mom, partner, and friend, including the importance of delegation and boundary setting, why you don’t always need to be ‘on,’ and why it’s more than okay to take a break when you need to — it’s actually essential. Note: this episode covers heavy subject matter at points, so please skip ahead if needed.
Marketing sucks. Let’s learn together. Hit play to discover:
- Why authenticity is more powerful than perfection, and how to find a level of realness that feels comfortable
- How to reject toxic productivity culture and do what works for you
- How to schedule things according to your energetic needs (without anyone noticing)
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Timestamps:
00:11 Intro
03:45 Being ‘on’
05:27 Your audience will wait
06:37 Protecting your grief
08:29 Productivity culture
09:54 Energy-aligned scheduling
11:22 Delegation
12:29 Changing perspective
13:52 Boundaries aren’t optional
15:21 Honouring your pain
16:43 You matter more than metrics
17:48 Your action items & outro
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Production: theultimatecreative.com
Show notes: copymagic.agency
