Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

How Safe Spaces Save Lives

June 10, 2025 • Amanda Casinha-Ginther • Episode 63

If you’re a man, have men in your life, are raising a young man, or just love Natacha Pennycooke (because she’s the best!), you’ll want to hit play on this episode of Marketing Sucks! In this mental-health-focused episode, I sit down with Natacha, her fellow psychotherapist and registered social worker Kunle Ifabiyi, and brand storytelling expert Phil Ginther to talk about the biggest mental health challenges men tend to face — and why they’re often so resistant to talking about them.

During this roundtable convo, we get into the root cause of why men can struggle so much with expressing emotion, why they’re statistically less likely to seek mental health support, how to deal with misplaced anger, and why hosting regular “Dad Chats” can be immensely healing. This episode is super important, so let’s get started!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to foster a sense of security in kids and create safe spaces for conversation
How to give kids (especially boys) a stronger emotional foundation
Healthy ways to regulate overwhelm and frustration — and improve communication!

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Guest bios: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. Registered social worker and psychotherapist Kunle Ifabiyi specializes in self-esteem, life transitions, and men's issues as part of the team at Natacha Pennycooke Psychotherapy. Phil Ginther is a Senior Creative Director at Spin Master and a copywriter with over 14 years experience.

Timestamps:‌ ‌

00:12 Intro

01:34 Root cause of emotional difficulties

05:47 How to help kids emote

10:08 Decoding & releasing anger

13:46 Fear of judgment & vulnerability

14:52 Dad chats & challenges

23:13 Coping with isolation & overwhelm

25:46 Building capacity

26:32 Equal partnership

30:22 Communication

34:05 Helping men open up