How Neurodivergent Entrepreneurs Thrive by Breaking the Rules Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

How Neurodivergent Entrepreneurs Thrive by Breaking the Rules

June 17, 2025 • Amanda Casinha-Ginther • Episode 64

Neuro-spicy business owners thrive when they figure out how to work WITH their brains instead of against them — no matter what everyone else is doing. In this episode of Marketing Sucks, I chat with advocate and educator Erin Tee, who champions neurodiversity in education and beyond as the owner and creative producer of the Endless Films Collective, a much-needed platform for storytelling and learning that centres neurodivergent voices.

Erin shares how uncovering her kid’s neurodiversity helped her realize her own… and led her to build her brilliant biz. We get REAL about the experience of neurodivergent entrepreneurship and spill some practical tips for both ND and NT biz owners. Tune in as we chat about tapping into your energetic productivity schedule, why sometimes procrastination is actually a power move (so go ahead and watch some Vanderpump Rules), and how to respect different learning styles.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to rebuild and recharge your capacity when you start to feel overwhelmed
How to create a truly inclusive, human-first business (and the hidden things you need to consider)
How to understand and accommodate neurodivergent communication

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Guest bio: Erin Tee is the owner and creative producer of Endless Films Collective, a multidisciplinary hub for media and education. Combining her 20+ years of experience in media production with her expertise in neurodiversity, Erin has transformed the Collective into a space where impactful visual media and neurodiversity-affirming education intersect. The Endless Films Collective creates innovative, inclusive, and meaningful content, specializing in visual communication and educational solutions for diverse clients.

Timestamps:‌ ‌

00:12 Meet Erin Tee

02:42 Erin’s story

07:15 The Power of Neurodiversity

10:41 Procrastination & timing

15:43 Productivity & energy

23:22 Inclusivity in business

26:48 Communication & time management

32:20 Learning styles

36:24 Human first

40:52 Captions & connection

45:47 Outro