From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz

June 24, 2025 • Amanda Casinha-Ginther • Episode 65

There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to explore what SEO actually means, bust some major myths, and outline the path to your highest ROI!

Tune in as we dig into the REAL nitty-gritty of modern search engine optimization — how to choose and create your niche pillars, what to benchmark and build before investing in paid media, and how to grow organic traffic without spending the whole damn month writing content. No fluff or super-techy jargon, just accessible GOLD.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to get started (and set your expectations)
The role that marketing foundations play in a successful SEO strategy
The key metrics that you should be tracking as a business owner

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Guest bio: Adrienne Kmetz is a 20-year marketer with a love for content and SEO. She partners with marketing leaders to help them add structure and scale to their operations. She spends most of her time offline though, in the Colorado mountains where she lives with her two dogs.

Timestamps:‌ ‌

00:12 Meet Adrienne Kmetz

02:21 Adrienne’s story

06:50 What is SEO?

10:43 How to get started

13:02 Growing organic traffic

17:20 Marketing foundations & customer delight

24:00 Pillars & core pages

26:28 Organic funnels & paid media

28:05 Hair extension story

31:44 Content is queen

34:36 Key metrics to track