Marketing Sucks

The Entrepreneur’s Guide to Staying Motivated Through Marketing Slumps (Especially in Summer)

Amanda Casinha-Ginther Episode 70

If you’ve been struggling to stay motivated with your marketing as the temperatures rise and your DMs dry up, we’ve got you covered. In this episode of Marketing Sucks, Phil and I dive into the dreaded summer slump — and how to turn your slow AF summer into a strategy lab that helps you CRUSH IT in the fall!

Tune in as we talk about why summer slumps happen, why you should never take them personally, our five biggest tips for staying motivated, and why you should reframe summer as a set-up season, rather than a slow season. 

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

  • How to proactively prep for a slump so your finances stay balanced
  • How to WORK a slow season instead of resisting it, so you can get your best results yet
  • 3 crazy-effective things to do in your biz this summer (instead of panicking)

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Timestamps:‌ ‌

00:12  Intro

02:16  Why summer slumps happen

03:34  It’s not YOU

06:55  Work the slow season

08:02  Audit what’s working (or not)

10:10  Update your offers & pricing

11:15  Prep your fall campaign

14:32  Remember your WHY

18:31  Set mini-goals

19:10  Find an accountability buddy

21:30  Create before you scroll

23:08  Romanticize

25:54  Action item & outro

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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency

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