Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Lessons Learned Living Abroad

September 02, 2025 • Amanda Casinha-Ginther • Episode 73

The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building Grind Social as a team.

In this episode of Marketing Sucks, we share some of the biggest business, marketing, and life lessons we’ve learned while living and working together abroad (and how they’ve changed our life in Canada). Tune in to learn how we evolve our business to fit a different way of living each year, why GoDaddy isn’t making any money in Portugal, and how to start marketing like a European.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Why you can’t get attached to a schedule in Portugal (and why it’s a good thing)
Why it’s okay to start saying no to urgency culture
How to start manifesting the European version of YOU

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Timestamps:‌ ‌

00:12 Intro

01:57 Portuguese way of life

03:08 Slower culture

05:06 Detaching from scheduling

07:22 Focus on PEOPLE, not jobs

10:13 Marketing like a European

14:36 Work-life balance

18:35 Urgency culture

21:30 The European you

24:25 Outro