Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Turning Customers into Brand Advocates: The Power of Word-of-Mouth Marketing

September 09, 2025 • Amanda Casinha-Ginther • Episode 74

The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business besties drives far more sales than a slick slogan or filtered photo.

If you’d love to turn your customers into volunteer brand advocates who can’t stop hyping up your offers, this episode of Marketing Sucks breaks down the strategy, step by step. Tune in as Phil and I reveal how to master the oldest form of marketing (that too many people have forgotten about): word-of-mouth.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

The #1 thing you can do in your marketing to get your audience to speak for you
How to create an effortless, fool-proof way for people to share your stuff
2 brands that are nailing word-of-mouth marketing (and how to copy their success)

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Timestamps:‌ ‌

00:12 Intro

01:59 Oldest form of marketing

03:11 Influencing & purchasing decisions

04:47 Brands that nail it (and how)

05:43 Strategy breakdown

07:13 Brand examples

08:42 Vulnerability & share triggers

12:00 Prioritizing investments

16:42 Celebrate your people

19:54 Build community