Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

Let's Build a Content Strategy

March 05, 2024 • Amanda Casinha-Ginther • Episode 7

You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time.

It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Reels or posts you share every week. One of the most-asked questions that I get from my audience is “How the hell do I build a content strategy?” - and that’s exactly what I cover in this episode of Marketing Sucks!

Tune in to learn how to use Instagram to its full potential, including how, what, and when to post. I talk about how to audit your page, build more intention into your content creation, and take your audience on a journey that includes visuals, storytelling, and an interactive element. You can thank me later!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

Why “consistency” doesn’t mean showing up every day and how to create a schedule that fits your goals
How to DIY a cohesive visual identity and tone throughout your content - no design experience necessary!
What goes into a perfect Instagram caption and how to make sales CTAs fun (I said what I said!)

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Timestamps:‌ ‌

00:11 Intro

01:10 Instagram as a visual narrative

02:21 Auditing your page

03:33 Consistency

04:39 Visuals & tone

08:02 Storytelling & captions

11:41 Calls-to-action

14:50 “What do I post?”

17:36 UGC

19:16 Understanding your performance