Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro Artwork

Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

All Episodes

Marketing Sucks

Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro

December 10, 2024 • Amanda Casinha-Ginther • Episode 38

In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies.

During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

The mindset trick that helped Megan kickstart some major business growth spurts
The impacts that shopping small and local can have on your wider community
How to discover (and support) your new favourite small businesses

Please rate, review, and subscribe!

Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned.

Timestamps:‌ ‌

00:12 Meet Megan Munro

02:13 Launching Caribou Gifts

03:54 Going brick-and-mortar

07:32 Why support small businesses?

11:53 Misconceptions about shopping small

14:42 Curation process

19:14 Customer experience

23:20 Wholesale tips
27:09 Supporting small businesses

29:34 Your action item & outro

Links mentioned:‌ ‌

Megan Munro