Marketing Sucks

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Marketing Sucks

You Can Show Up Online

February 20, 2024 • Amanda Casinha-Ginther • Episode 5

What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there.

I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your connection with your audience, get seen by more people, and drive more sales - in fact, some of my most successful launches have happened almost exclusively through my Instagram Stories!

In this episode of Marketing Sucks, I take a deep-dive into Stories: why we need them, why we hate them, and how to get over your fear and just DO the damn thing. Tune in as I reveal how to cut through the noise and get to the heart of what your audience wants - and what can happen when you stop hiding behind your feed, show up with intention, and speak to your community!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to cut the fluff and deliver clear, impactful messaging that leads to action
What you need to know about your audience before you hit ‘record’
3 things you should NOT do with your Stories (and how to show up as your best self!)

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Timestamps:‌ ‌

00:12 Intro

02:32 Clarify your messaging

03:51 Focus on the problem you solve

05:35 How NOT to use Stories

07:39 What you need to know about your audience

10:10 How to get started

12:53 How to show up & chose your topics

16:47 Calls to action

18:04 UGC & boosting engagement

20:24 Your action item